Seven key points in straightening out enterprise c

CRM has become a panacea for enterprises that want to cultivate and expand customer relations, but many CRM projects have failed due to unrealistic expectations or misunderstandings. Consider making the 3.18 purchase exchange grand open in enterprises! Before following the pace of e-commerce and using CRM solutions, we should first consider the following seven issues

crm helps enterprises better understand customers

crm can obtain, manage and use customer information. It can help you better understand your customers, so as to better manage the relationship with them, and make them happy, more loyal and more willing to buy products and services from you

crm project is a cultural change within the enterprise

the influence of enterprise culture on CRM project is huge, and enterprises that underestimate this influence often encounter failure. Many hair peel strength testers believe that as long as the CRM software is installed, they will successfully implement the CRM project, but they do not realize that the difficulty of CRM lies in the cultural change. To make people change their working methods to adapt to the CRM culture, it may take ten times more time than the software implementation. Imagine that in a department with many old employees, everyone has developed many working habits. Suddenly one day, they have to learn a whole set of new systems, hand over part of their "territory" to other departments, learn new skills, and share the information that used to belong to them with others, and then enlarge this situation to the whole company. If the enterprise leaders do not have a long-term view, or the support of the project sponsors is not enough, the project will even fail completely

crm culture takes a long time to accumulate

many enterprises hope to realize CRM in a short time, and their real intention is to implement CRM software solutions in a short time. Maybe you can estimate the time it takes to implement the software, but it is difficult for you to estimate the time it takes to promote the reform with the gradual recovery of the international market. In other words, it takes much longer for people to adapt to CRM than to implement software solutions

a good CRM project provides a 360 degree customer perspective

360 degree customer perspective is also called end-to-end customer management, that is, all links that contact customers should be covered. This method mainly covers the following aspects: customer support, such as the help seat that provides technical support to customers; Customer service, such as billing and accounts receivable management; Market planning, including industry development, market activities, advertisements, drafts, etc

crm needs to analyze customers

in addition to the customer contact function, CRM also includes the analysis function, which can help you better understand your customers, their buying habits, and the reasons for their decisions. For example, you may be able to identify certain types of customers who prefer to buy additional products. In the future, when you win some new customers with the same characteristics, you can try to recommend the most popular add-on products to them

CRM helps enterprises grasp the best sales opportunity

some advanced functions in CRM can design personalized sales cycles for each customer, helping enterprises grasp the best sales opportunity. Personalized sales cycle is very flexible, which can meet the individual needs and motives of customers. CRM system realizes this function according to the situation of similar customers in the past

be extra cautious when collecting customer data

many customers will be vigilant about CRM data collection, and they provide a large number of fiber-reinforced combinations, believing that this is an infringement of their privacy. This concern should be taken into account when implementing the CRM system. For example, you can tell your customers that you are collecting some data about purchasing and allow them to choose to leave the program